(The Secrets of Sync Success is a new, ongoing series of articles designed to help you achieve your goals in the business of music licensing and composition. Today’s article gets into how you should present your music to music supervisors, ad agencies and brands.)
“To succeed in business you need to be original, but you also need to understand what your customers want.” — Richard Branson
In business, it’s the people that think creatively and take the initiative, then keep at it, that succeed.
It’s a fact.
Look at any field and you will see the people that are successful are those that not only have talent but combine it with creative thinking, discipline and the taking the initiative rather than waiting for people to come to them.
So too is success in the world of music licensing and composition.
When you combine talent with smart thinking and actions, you will put yourself at the top of the list of “go-to” people in the minds of decision-makers at ad firms, film studios, TV networks, video game makers, app makers, brands and music supervisors.
In this new series of articles, “The Secrets of Sync Success”, I am going to present you with ideas and some practical steps you can employ that will help you to be more effective in your quest to get songs used in a project or commissioned to compose a score.
So let’s begin. Let’s talk about how you present your music.
Start by putting yourself in the mindset of the person you are trying to get to listen to or use your music or the music you represent.
What are their concerns?
What are their needs?
What keeps them up at night?
Like everyone else, they want to be successful in their work. They want to find the best music for a project, to do so in a way that exceeds the expectations of those they work with, and ultimately to meet the objectives of the project they are working on – whether it’s to tell a story to sell a product.
By keeping in mind the goals of the people you’re looking to work with, you’ll automatically start to incorporate their goals into your presentation of your own work.
So how do you present your music to someone in a way that helps them succeed?
Here are five things you should do before you contact any supervisor or submit your music for a project:
And now you have done your research, you know who does what, and you know how they do it – and from there, you’ll be able to more intelligently assess whether, and what kind of music, you should present to each particular person you’ll looking to engage.
– Try to answer emails within one hour during your business hours. And answer them as promptly as you can when you’re off the clock.
– If there’s more work required, modifications, make an effort to get it done as soon as possible.
So many times, people don’t answer potential customers in a timely manner, and as a result, lose the opportunity to win a project. Don’t be that person. The person who is responsive and prompt is the person that rises above the pack.
By employing these five points before you present yourself and your music, you’ll poise yourself for success by putting yourself in the mindset of your customer.
And, by putting yourself in the mindset of your customer, you’re putting yourself ahead of those that only think of themselves.
I’m sure you’ll see an improvement in your success in getting your music listened to and a better response rate to your submissions.
Try employing the five points I’ve listed above for a month and let me know how you make out.